Aug 21

Product Discovery Research Plan Template

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A template for summarising and communicating the research plan for Product Discovery.

A Research Plan Template for Product Discovery 

This is a template for summarising and planning out your research activities in discovery

It is not a replacement for important steps within discovery, like framing your problem statement, defining your target market or assumptions mapping. Rather, it’s designed to be a summary/brief on why, what and how you intend to carry out your discovery activities.

You will still need to first have a defined the problem/opportunity and once I’ve also prioritised your riskiest assumptions to test - read about how to kick off discovery here or check out our Product Discovery Kick Off Workshop.

Product Discovery | Research Plan

🔨Problem Statement

How Might We.....

💡Hypothesis

We believe that…….
For …….
Will ……

💻Background/Context

What is the background or context on the opportunity?

🎯Target Market Segment

e.g.
Geo location: APAC, Europe and North America
Org size: Scale Ups, SME and Larget Enterprises
Who: Product Leaders (Group PM → CPO)

📣Stakeholders

See Stakeholder Map Template.

🧪Assumptions to test

Assumption Status How we intend to test it Findings Notes
Assumption 1 Completed Customer interviews Invalid Customers do not experience this problem on a regular basis
Assumption 2 Todo Card Sorting






❌High Important/Unknown Assumptions not being tested

Assumption 1
Assumption 2
……
Write your awesome label here.

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