Aug 21

Product Strategy One-Pager by Ant Murphy

Empty space, drag to resize
Put your 'Product Strategy on a page' with this Product Strategy One-Pager by Ant Murphy
This template is featured in the Product Strategy Demystified Course.
Learn how to build a compelling Product Strategy here.

Product Strategy One-Pager by Ant Murphy

Taking inspiration from Roger L Martin’s book, Playing to Win, this strategy one-pager is designed to summarise your strategy into the following 6 key sections:

Winning Aspiration
What is your overarching aspiration for your product? What is that higher level goal or vision that you have for it which the strategy is anchored to?

How Will We Know We’ve Won?
If this strategy is successful how will we measure success? What does that look like and what metrics are we hoping to move as a result.

You can choose to use the OKR format here to represent your metrics (although not mandatory).

Where We’ll Play
In the playing field available to you (aka your industry/market) who are you choosing to target? Who is your target market segment (and if necessary secondary target market too)?

How We’ll Win
What ‘big bets’ are you going to make to realise your strategy? How will you measure the success of each of bets?

Key Capabilities and Considerations 
What key capabilities and/or considerations are necessary to realise your strategy? 
These could be key hires, key enablement projects, or even considerations on capacity/risks/skills/etc.

Product Principles
If you have product principles here is where you would put them. Product Principles are a great tool to help guide decision making to ensure that you’re making smart decisions and steering your product in the desired direction.
Looking for something longer?

Check out Product Strategy Document Template

Write your awesome label here.
Write your awesome label here.

Product Strategy Demystified

Learn what it takes to build a great Product Strategy. Loads of tools and templates to get you started.
Created with