How Might We.....
[alternatively link to the opportunity that this relates to]
We believe that…….
[Calculate ideal sample size to ensure that your survey results are statistically significant. You can use the following sample size calculator: https://www.qualtrics.com/blog/calculating-sample-size/
| Population size |
Confidence |
Error Margin |
Ideal Sample Size |
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What incentive (if any) will you offer participants to complete the survey?
e.g. We will run a competition where anyone who completes the survey will go into a draw to win $500.
What timings and constraints might you have with the survey?
e.g.
- Participants can only complete the survey once. This will be governed by needing to input their email and name.
- Participants will have until the 31st of March to complete the survey.
- We will send a reminder to those who have not participated 2 weeks, 1 week and 2 days out from the survey close date.
How do you intend to distribute the survey? And in what format?
e.g.
- Do you intent to email it to all your existing customers? Or perhaps broadcast it on socials?
- Is the survey going to be a Google Form, Qualtrics, Survey Monkey, etc? Are their any restrictions you need to be aware of that might impact how we distribute the survey (licensing limitations, access, etc)
Contextual Questions:
| Question |
Answers | Notes |
| e.g. What do you do for work? |
Options:
- Engineering
- Product Management
- Sales
- Marketing
- Customer Support
- General Management
- Trade (i.e. Electrician)
- other [free text] |
Gather data on different professions for segmentation. |
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Core Questions:
| Assumption being tested |
Question |
Answers |
Notes |
| People experience difficulty finding gifts for regular events like Mother's Day. |
Do you celebrate mothers day? |
Yes/No |
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How much did you spend on the last Mother's Day gift? |
$ input |
Input into approximate spend per customer to understand opportunity/market size |
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