Prioritization is NOT only Value/Effort, nor calculations in spreadsheets

Learn what it really takes to prioritize effectively in product.
You won't look at frameworks like RICE, WSJF the same after this course.
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What people have said about this course

"Love that this is self-paced so I can complete the course when I have time to throughout my day. I also love how the segments were brief and the information was delivered in a very clear & concise manner. I enjoyed the summaries at the end and the real life examples provided." 
- Kim S
"Enjoyed the layout and effort into putting each module into easily consumable sections." 
- Kaitlin W
"Overview of the frameworks was helpful, as was the identification of the differences between them." 
- Stephanie

Prioritize based on 'value' is terrible advice

Jeff Gothelf said, "Value is the most ambiguous word in product" and I agree.

Early in my product career I was told to simply "prioritize based on value" 

But what do we mean by value?

Customer value? Business Value? Revenue? Costs? Delight? etc...

Of course prioritization frameworks didn't offer much help. RICE didn't work when trying to prioritize engineering initiatives or tech debt.

So how do you prioritize effectively?

That's exactly what this course dives into. 

It's the advice I wish I was given instead of being told "prioritize based on value".

Packed with content!

Videos

Hours of content

Downloads/Templates

Prioritization Masterclass

In the course you'll learn:
  • Learn Product Discovery from first principles
  • How to uncover meaningful opportunities
  • The different types of product discovery
  • How to ideate innovative solutions
  • Identifying and testing your riskiest assumptions
  • Adapting Product Discovery practices to non product-led environments.

What you get

  • Expert interviews with product leaders, like Trisha, ex-VP of Product and currently @ Nvidia
  • 100% online & self-paced so you don't need to wait to get help and put this into practice.
  • Downloadable templates and guides to put it into action immediately
  • Lifetime access, so you can dip back whenever you need a refresher
  • No fuff. Practical content and based on real-world experience
  • Continuously updated content

Master Prioritization Today

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Industry Guest Speaker:

Insights From An Experienced Product Leader

Hear from Trisha Tripathi, ex-VP of Product @ Soul Machines, currently Product @Nvidia, on her lessons on making prioritization work for different products.

Who is this course for?

For Product Managers, Product Owners and founders who need to prioritize many competing ideas.
Others roles in product teams which contribute to prioritization such as Product Designers, Tech Leads and Delivery Managers.
And honestly anyone who is interested in learning more about how to prioritize effective. I've had Agile Coaches, Business Analysts, Data Analysts, and all kinds of roles get value from these courses.

Course Outline

No Fluff. Actionable Content. | Lifetime Access and Frequently Updated. 

We know that product is hard and it's not like the books.
We're proud to have created courses that cater for non product-led environments.

 No Fluff.

Every Product Pathway courses includes a industry guest speaker and specific content on dealing with non product-led environments.

 Lifetime Access.

No ongoing subscription or fees. Once you've bought the course you have access for its lifetime.

 Continuously Updated.

Just like great product people, we continuously iterate on our courses based on feedback. Any future updates will be available to you.
Not Satisfied? 100% Money Back Guaranteed!

Begin to Master Prioritization Today.

What people have said about my courses...

4.6 / 5   Average Rating (100+ ratings)

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Meet your instructor

Ant Murphy

Tl;dr version:
- Founded 4x businesses. Still running 2x of them.
- Worked with product leaders to redefine their Product Strategy which helped them secure $50 million in Series C funding.
- Coached and Trained over 1,000 Product Managers globally.
- Coached Product Managers from Miro, Tripadvisor and Microsoft to name a few.
- International keynote speaker, spoken at major conferences such as Mind the Product, Leading the Product, etc.
- Worked with companies of all shapes and sizes, across industries from AI, HealthTech, FinTech, SaaS and Media.

Hey there 👋

After a decade in tech, I realised that the greatest impact I can have was to help build the next generation of Product Leaders.

So in 2019 I decided to make the leap and start my own business as a Product Coach.

Since then I've spoken at major conferences such as Mind the Product and coached 100s of Product Managers around the world, trained over 1,000. People I've worked with have gone on to have successful careers at Google, Microsoft and Miro to name a few.

I've worked across small startups to large enterprises and several different industries (FinTech, AI, HeathTech, etc) and noticed that Product Managers everywhere faced similar challenges. 

Product Pathways was created to help scale my impact and making mastering the craft of Product Management accessible and affordable. No paying thousands for a live courses in US time zones that speak to Silicon Valley style Product Management. 
Patrick Jones - Course author
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Begin to Master Prioritization Today.

Got questions? Reach out any time.

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