US Live Cohort
Product Strategy in Practice
Learn the exact process I use and have taken dozens of product leaders and founders through to create a winning product strategy.
Format
Live Cohort
Starting date
See cohort options below 👇
Investment
3 hour weekly workshops
Format
Online
Instructor led
Duration
3 weeks
Price
$499 USD
What people have said about my courses...
4.64 / 5 Average (100+ ratings)
5/5
"Covered lots of the most important theory for product managers. And had lots of great real life examples to illustrate the theory"
"Covered lots of the most important theory for product managers. And had lots of great real life examples to illustrate the theory"
5/5
"Thought provoking. Good reset to not just keep doing things as we've always done and hope they work - be more intentional"
"Thought provoking. Good reset to not just keep doing things as we've always done and hope they work - be more intentional"
5/5
"The workshops help to frame the confusing nature of what product mgt has become, in a simple, detailed and yet structured way."
"The workshops help to frame the confusing nature of what product mgt has become, in a simple, detailed and yet structured way."
5/5
"Best explanation of Project vs product I have experienced. Helped me very much."
"Best explanation of Project vs product I have experienced. Helped me very much."
5/5
"Biggest Takeaways:
Map your assumptions and work with it!"
"Biggest Takeaways:
Map your assumptions and work with it!"
4.5/5
"For anyone new to the area this is great, for others it is good refresher/reminder with the added plus of encouraging good discussions"
"For anyone new to the area this is great, for others it is good refresher/reminder with the added plus of encouraging good discussions"
4.5/5
"Thanks Anthony - A rating of 4.5 from me - i liked your pro tips through the session, data point on 20 min per week on customer exposure, empathy goes both ways for stakeholder management."
"Thanks Anthony - A rating of 4.5 from me - i liked your pro tips through the session, data point on 20 min per week on customer exposure, empathy goes both ways for stakeholder management."
4/5
"Valuable material presented well. Thanks for the Excellent facilitation"
"Valuable material presented well. Thanks for the Excellent facilitation"
I spent the majority of my career
with no idea what strategy was.
For several years I thought I was doing product strategy but it was really strategy theatre.
Product Strategy shouldn't be allusive.
I like how Roger L Martin frames strategy as "an integrated set of choices"
But when I say that out loud I can see how ambiguous it sounds.
It took me years to learn what this really means and how to create a great product strategy.
I've distilled all that down, including the last several years of coaching product leaders and founders on product strategy into this course.
I've put a lot of time and energy into making this as practical as possible with real examples, templates and breaking concepts down into something that you can actually apply right away.
And if not, I'll happily give you 100% money back.
Product Strategy shouldn't be allusive.
I like how Roger L Martin frames strategy as "an integrated set of choices"
But when I say that out loud I can see how ambiguous it sounds.
It took me years to learn what this really means and how to create a great product strategy.
I've distilled all that down, including the last several years of coaching product leaders and founders on product strategy into this course.
I've put a lot of time and energy into making this as practical as possible with real examples, templates and breaking concepts down into something that you can actually apply right away.
And if not, I'll happily give you 100% money back.
Product Strategy in Practice
Walk away with the ability to create a product strategy and communicate it in a way that it creates alignment and generates buy-in.
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Learn Product Strategy from first principles
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See real world examples of what Product Strategy looks like (incl. Product Strategy Templates)
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4 steps to building a Product Strategy (template included)
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Learn strategic techniques that every product leader should know like Flywheels, Moats, Positioning, etc
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Learn how to effectively collaborate with others on your Product Strategy so it gets buy-in
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Learn how to communicate your Product Strategy effectively
When?
March 2026
US/APAC Cohort
June 2026
EMEA Cohort
Product Strategy Masterclass
Write your awesome label here.
Workshop 1: What is Product Strategy
Covering:
- What is Product Strategy?
- What is Product Strategy?
- What does a product strategy look like (REAL world examples)
- 4 steps to Building a Product Strategy
Write your awesome label here.
Workshop 2: Must Know Product Strategy Concepts
Covering:
- Strategies that every product leader must know (eg. flywheels, network effects, positioning, moats, etc)
- Strategies that every product leader must know (eg. flywheels, network effects, positioning, moats, etc)
Write your awesome label here.
Workshop 3: Getting Buy-in
Covering:
- How to effectively communicate your product strategy
- How to effectively communicate your product strategy
- Influencing techniques to generate buy-in
- Collaborating with others on your strategy
- Tips for building a Product Strategy in non-product companies
Unlock ALL courses with the Product Mentorship
100% money back guaranteed.
Who is this course for?
Senior Product Managers and founders looking to become more strategic and grow their careers
Product Leaders (Heads of Product, Director of Product, Group PMs, etc) who need to define (or update) their product strategy
And honestly anyone who is interested in learning more about product strategy, what is looks like and how to build one.
How will the workshops run?
March 2026
US/APAC Cohort
June 2026
EMEA Cohort
More Reviews
Not satisfied? 100% money back guaranteed.
Meet your instructor
Ant Murphy
Tl;dr version:
- Founded 4x businesses. Still running 2x of them.
- Worked with product leaders to redefine their Product Strategy which helped them secure $50 million in Series C funding.
- Coached and Trained over 1,000 Product Managers globally.
- Coached Product Managers from Miro, Tripadvisor and Microsoft to name a few.
- International keynote speaker, spoken at major conferences such as Mind the Product, Leading the Product, etc.
- Worked with companies of all shapes and sizes, across industries from AI, HealthTech, FinTech, SaaS and Media.
Hey there 👋
After a decade in tech, I realised that the greatest impact I can have was to help build the next generation of Product Leaders.
So in 2019 I decided to make the leap and start my own business as a Product Coach.
Since then I've spoken at major conferences such as Mind the Product and coached 100s of Product Managers around the world, trained over 1,000. People I've worked with have gone on to have successful careers at Google, Microsoft and Miro to name a few.
I've worked across small startups to large enterprises and several different industries (FinTech, AI, HeathTech, etc) and noticed that Product Managers everywhere faced similar challenges.
Product Pathways was created to help scale my impact and making mastering the craft of Product Management accessible and affordable. No paying thousands for a live courses in US time zones that speak to Silicon Valley style Product Management.
- Founded 4x businesses. Still running 2x of them.
- Worked with product leaders to redefine their Product Strategy which helped them secure $50 million in Series C funding.
- Coached and Trained over 1,000 Product Managers globally.
- Coached Product Managers from Miro, Tripadvisor and Microsoft to name a few.
- International keynote speaker, spoken at major conferences such as Mind the Product, Leading the Product, etc.
- Worked with companies of all shapes and sizes, across industries from AI, HealthTech, FinTech, SaaS and Media.
Hey there 👋
After a decade in tech, I realised that the greatest impact I can have was to help build the next generation of Product Leaders.
So in 2019 I decided to make the leap and start my own business as a Product Coach.
Since then I've spoken at major conferences such as Mind the Product and coached 100s of Product Managers around the world, trained over 1,000. People I've worked with have gone on to have successful careers at Google, Microsoft and Miro to name a few.
I've worked across small startups to large enterprises and several different industries (FinTech, AI, HeathTech, etc) and noticed that Product Managers everywhere faced similar challenges.
Product Pathways was created to help scale my impact and making mastering the craft of Product Management accessible and affordable. No paying thousands for a live courses in US time zones that speak to Silicon Valley style Product Management.
Patrick Jones - Course author
Got questions? Reach out any time. Team discounts also available.
Learn@ProductPathways.com
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